Copyright © 2018 Vanessa Yeo. All rights reserved.

Tiger Beer Social

Tiger Uncage Experiments

For Tiger’s social media, the team was tasked to further develop Tiger’s ‘UNCAGE’ positioning and

to create engaging content.

 

Our objective was simple.

TIGER IN 1 HAND, CONVERSATION IN THE OTHER.

 

We wanted to own the conversations and stories that men had while drinking Tiger. Through a series

of social, tech, influencer experiments, we hoped to invoke reactions and start discussions.

Experiment #5:

How to chill a beer in 45secs.

Challenge:

How do you chill beer in less than a minute?

 

The Recipe:

A 3D printed can holder, mounted onto a hacked blender with Salt, Water and Ice.

  • Role: Concept, Production

  • Company: The Secret Little Agency