Portfolio
Product designer based in Singapore. Most of my work lives behind NDAs — which is either very unfortunate or a sign that clients trust me with things worth protecting. Hopefully the latter.
About
I design end-to-end experiences that connect business goals, technology, and real user needs. From shaping problem spaces and defining flows to crafting the final interface, I focus on building thoughtful, human-centred solutions that work across the entire product ecosystem.
Previously from Advertising, I've worked and developed solutions for brands such as Netflix, Evian, Adidas, Nespresso, SK-II, Estée Lauder, among others.
Outside of work
I make full-scale replica food models out of clay and resin. Some have been commissioned for display in restaurants and shops. See more at @itchyhandsvan.
Selected Work
Nothing to see here.
Legally speaking.
The projects I'm most proud of are also the ones I'm contractually unable to share publicly. Enterprise systems, platforms, financial tools.
If you'd like to see my work, reach out. I'm happy to walk through case studies over a call, share a password-protected deck, or just have a conversation about the problems I've worked on and how I approached them.
The portfolio exists. It's just not on the internet.
CV
My portfolio is under NDA.
My CV, thankfully, is not.
This, I can show you.
This page was built by Claude — intentionally.
Not because I cannot use Figma or figure out the code, but because the way we design is changing, and designers need to evolve with it. This landing page may look like many others out there. That's okay.
Design has never been about the tools, or how something simply looks. It has always been about the thinking: understanding users, defining the right problems, and designing solutions that actually work.
AI should be used with intention. It can accelerate workflows, help build, and iterate faster. But the thinking, judgement, and responsibility for the design still belong to the designer.
The tools may be AI. The thinking is still human.
Get in touch